How to Start an Internet Networking Support Group
for Small Businesses |
| Have you ever had a question about your web site or online business and just wished that you had someone to talk to ? Well, here's how to set up your own support group of business people from diverse backgrounds and experience. Regular group meetings and discussions will inspire each member your internet networking support group to meet the challenges of running an online business. Plus you'll have the benefit of pooling experience and knowledge. You can't beat that ! |
In running the Internet Networking Group at the WBLDC we've found that a meeting should last from 1 and 1/2 hours to 2 hours long. We divide our meeting up into 4 four sections, Introduction, Main Topic Presentation, Open Discussion and Social Time. We meet once a month but you may adjust this to what your group needs. |
| How to Get Started: |
Find a place to meet: Check with local business help groups, the local Chamber of Commerce or SCORE and ask if they will help sponsor your group. They may even have space for you to meet or can help you find a space that will be available. They will be interested in helping you grow and may have assistance available, materials and workshops. |
Find members: Send a press release to the business editor of your local paper about the group you are starting. Post it on online boards or on Craig's List, send emails and ask people to pass it on, post a flyer at the local Library and Community Center. In your publicity be sure to mention that you are looking for people with established online businesses and newbies, that you're looking to share knowledge and experience and that all levels will benefit. Include a beginning topic to get people's cusiosity piqued. |
| Running the Meeting: Have a sign in sheet, you'll want to start an email list and send an email reminder about the next meeting date, time and the topic. |
| 1. Introduction --- Start each meeting with a quick introduction. Go around the room and ask people to say their name, type of business and web site. This should be done quickly. Assure everyone that they will have a chance to bring up their questions later. |
| 2. Main Topic Presentation --- After the introduction, introduce one topic to discuss or learn about. The topic helps to focus the meeting and get the ball rolling. Allow 30 to 40 minutes for this section. |
Here's some suggestions:
- Pay Per Clicks - How does it work and is it worth it?
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- Using Social Networking to effectively promote your business
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- How to choose a a web site or hosting package
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- How does a search engine actuallt work ?
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Members can take turns preparing and giving a short 5-10 presentation about the topic with handouts and information sheets. Suggest that people not only talk about what they know but consider taking on a topic they want to know more about. Their research can then be presented to the group and everyone benefits. |
It's important to keep everyone up to speed during the presentation and to allow for questions and additonal information. A computer projector will let everyone see the web sites that are being discussed. If you don't have a projector you may be able to use a couple of computers or laptops. Be sure to give a hand out with the sites that were mentioned in the presentation so people can look it up later on their own. Choose one person as the moderator to keep the discussion going, to be sure everyone has a turn to speak and to help wind it up to go on to the next section of the meeting. |
3. Open Discussion --- For this section of the meeting encourage people to share information about a project that they are working on, to ask questions they might have or ask for advice or assistance. It's up to the whole group to try and answer the questions and share their know-how. This open ended discussion is very useful. Not only will it help anyone who is stuck or needs inspiration but it's a good way to find out what the group is interested in and to develop a list of future meeting topics. The moderator can help here to keep the talk focused in the group and on the topic. Anyone who needs extensive help can be referred to the right person or place or worked with after the meeting. It helps to get everyone involved in the discussion and keep it moving. |
4. Social Time ---- Try to allow time at the end of the meeting for casual conversation. That's often when connections are made, help is arranged and people get to talk one on one for encouragement and inspiration. Be sure to announce the next meeting time, date and the topic. |
| All types of businesses and business people can benefit from an internet networking support group. Ask your members to talk it up, mention it on blogs, on networking sites and web sites. Consider starting an online discussion board for the group. This board is a place to make announcements, to let members connect and stay in touch between meetings and helps to keep the group lively and current. And soon you'll have a diverse group of business people working together to grow their online businesses. |
Good Luck from the Staten Island Netpreneurs - The Internet Networking Group ! |